Oaktree Road Stores in Bitterne Park has announced it’s going to become a “full Morrisons Daily” in early April.
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The shop announced on social media: “It’s an exciting change for us giving us more control over range, better bakery over (sic) and some great Morrisons deals.”
As reported, the convenience store was re-branded from a Londis to a Sainsbury’s-supplied ‘Simply Fresh’ shop in January 2021.
In July 2021 trade press reported that Sainsbury’s had decided to stop supplying the SimplyFresh group with Sainsbury-labelled products, although SF could continue to receive a supply from Sainsbury’s for the next 12 months.
On social media the store explained in response to a comment: “Sainsburys unexpectedly pulled out of wholesaling to independent store owners last year giving us a years notice. The Morrisons offer wasn’t available to us when we converted. We are very excited to move to Morrisons, the customer package is so much better.”
They added that the post office counter will be remaining, 7am – 10pm.
There are 311 Morrisons Daily franchises, including 19 on the Channel Islands, although whether Oaktree will operate as a franchise isn’t confirmed. 