Southampton City Council has launched not-for-profit energy brand CitizEn Energy.
Article continues after this message...
The council says CitizEn Energy is hoping to shake up the energy market in the areas that it will serve.
The aim, it says, is to offer fairly priced gas and electricity to residents of Southampton and other parts of the South, South West and the Midlands.
As well as aiming to keep prices low, things will be kept simple by offering “straight forward tariffs and excellent customer service, with no confusing small print or gimmicks”.
Council leader Cllr Christopher Hammond said: “CitizEn will be putting people before profits and reinvesting surpluses back into energy efficiency projects for residents who’re living in fuel poverty.
“Where we collectively spend our money makes a difference and together we can work towards being a city where no one has to choose between food or fuel.”